Pop-ups that are actually worth the line
for New Yorkers who love finding out first.

The shops, tastings and takeovers that show up for days, not decades. We check the dates, locations and freebies so you can show up, snap the photo and grab the goods.
Featured Pop-Ups Of The Week
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Hello Kitty's Birthday Party
Nov 7-8 | 10AM - 6PM
Sanrio and Figma are throwing Hello Kitty a free birthday pop-up near Union Square with a charm bar and photobooth.
Free drinks, keychains and sweatshirts for the first 150!
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Vaseline Trend Trade-In
Nov 7 | 12PM - 6PM
Bring a body care product that let you down to Flatiron Plaza and swap it for something better.
Free full-size lotion and tote!
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Kiehl's Williamsburg Grand Opening
Nov 6-8 | Hours vary
Kiehl's is opening on Bedford Ave with a three-day party, free skin analyses and hand massages.
Giveaways and a gift for the first 100 on Friday!
Follow the Fun
Follow the Fun
Follow the Fun
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